Instead of financing anti-piracy campaigns, those from Iron Maiden chose to do more concerts in countries where they are most pirated.
Iron Maiden is one of the most popular British bands of Heavy Metal in particular and rock music in general. With a history that began in 1975, fans of the genre know for sure that this group needs no presentation. For the same reason, Iron Maiden albums are some of the most downloaded when it comes to online piracy. As it happens, as opposed to Metallica, for example, that in the 90s almost bankrupted Napster from lawsuits, heavy metal giants in the UK have adopted another attitude.
Once they have used the services of a data mining company named Musicmetric, the band members decided where to have concerts. The company deals with the analysis of the prevalence of an artist on social networks, Torrent sites and other channels for the spread of pirated content. The conclusion was simple. After nearly 40 years of singing, in South America they have the largest number of fans, which is why they made a tour through the greatest cities on that continent.
To better understand how the system worked, consider that for a single concert held in Sao Paolo, Brazil, profit was 2.58 million obtained from tickets, shirts and other products with Iron Maiden logo. Meanwhile, they have also won 5 million plus fans on Facebook.
Although a similar system could not function if a young artist is struggling to get known, certainly those from Iron Maiden need to be praised for the use of modern technologies in their favor.
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