Directed by Melina Matsoukas, new video released by Beyonce, "Pretty Hurts" tells the story of all hopefuls to win a title of "Miss". In a society based solely on appearance, the beauty of the standards established by the cardboard stars assiduously promoted on TV and in magazines, Beyonce also has the courage to show the less glamorous piece of the showbiz. The artist has released the video for "Pretty Hurts" directed by Melina Matsoukas that shows the dark side of life of those who participated in beauty contests.
Beyonce perfectly captures the reality that lies behind the perfect smiles. The song and video "Pretty Hurts" puts a warning on the deformed image of the ideal of beauty that young teenage girls perceive, and long-term effects it has on them. Beyonce plays the role of an aspiring woman to the title of "Miss" and the entire clip shows all the sacrifices that they made to reach the goal, along with the frustrations and moments of disappointment that they live during beauty contests.
Fighting pounds, exhausting exercise sets and deception lived before scales are just some of the harsh realities captured in the new clip. The song "Pretty Hurts" is written by Sia and is included on the disc titled "Beyonce". With the launch of the new video, Beyonce started the campaign named #WhatIsPretty" which invites fans to post pictures or videos to illustrate what is beauty. Less than 24 hours after appearing in the online video "Pretty Hurts" has already sparked controversy,
Beyonce being accused of hypocrisy and proves that everything is just an image strategy, not a manifest to beauty and naturalness. What do you think: do you think the video for "Pretty Hurts" will mentality change something in teenage girls?
All news
